People with small websites often give up on investing in search engine optimisation (SEO). This is usually because an SEO involves a lot of actions which require planning and perfect execution.
However, an SEO can increase your online visibility and assist in having a better online presence. Along with this, it can help to attract more traffic towards your website and ultimately assist in getting you closer to your goals.
SEO marketing can be more effective when compared with other forms of online marketing. It provides your customers with what they need and increases your position in the industry.
One crucial part of SEO is to focus on mobile optimisation for your website. this is because so many people use their smart phone to access the internet.
Here are some methods that you can start working on so that your SEO strategy can help grow your business’ website.
Content planning is an important first step with starting SEO. Content will make more people come to your website. You need be posting valuable content to help your website grow. Blogging can often be a good place to start.
A key tip for a small business is to switch from traditional keyword searchers to focus on the problems and needs of your target audience. Look at your users comments and the comments on your competitors sites too. This allows you to place yourself in your customers shoes and give you some content ideas.
Once you know what your audience needs, you can then go to keyword research.
The best way to do this task successfully is to take a dive into your app users’ comments and the ones on your competitors’ apps. This will help you identify the good sides, real-life use cases and problems the users of this particular app category face. This will provide you with a number of ideas for your content. Focus on long-tail keywords, this will provide good results in a short time period and can be easier to navigate.
Once you’ve done your long tail keyword research and gone through the comments section, this information can be used to generate topics to write on.
When creating your title, be as creative as you like. The more interesting the headline is, the more engaging it will be for audiences.
People come first and SEO comes second. Start a blog and regularly post articles that will appeal to your target audience.
You must pay attention to both relevance and authority. Google assesses relevance by analysing how many times you use specific keywords in your work. Authority is the number of links on other websites that point to the content within your blog. Both of these are important as they can make your content highly valued by google.
Publishing and promotion are important for your content strategy and they both depend on your target audience. Publishing is how often you post new content and promotion refers to spreading the word on other platforms.
Two to three posts per week is a good starting point as it allows you to gather a lot of posts which has SEO benefits.
When you reach a dozen posts on your blog you can build an email list. This helps to turn traffic into readers who come back and read what you publish. Be sure to link your website/blog in your social media profiles and share your posts on social media once you publish them.
Another quick tip is to comment on other people’s blogs to attract attention. You can also ask influencers or bloggers to share your content. .
On page SEO are methods applied to the website directly so that search engines can rank it better.
Shorter URLs rank better. Contain your target keywords in the link so that your links will be highlighted by Google when they match a search enquiry.
Search engines use meta tags to get more information about your website. Using meta tags can improve your ranking factor.
You need a title tag to start with. These are the words that are on the browser’s tab when users are on your website. This is what sums up what your page is about, linking to the content on the page.
After this you have to start thinking about a met description. This must be short so that customers can get a quick look at what the page is about before they click further. Keep it between 165 and 175 characters.
Site speed is so important because users will not wait for a site to load. Fast loading websites have better engagement.
First, reduce HTTP requests so that your pages are rendered faster. If this is not something you are familiar with, you may want to consider working with a professional developer.
Mobile optimization is a must. Out of the 2.5 billion people online, half of them are accessing the internet using their mobile device. If you do not optimise your mobile platforms, you will simply be outranked by competitors. Make sure to have a responsive layout so your website functions without any issues.
Social media platforms allow you the opportunity to grow your website. This is why growing your social media followers is important.
Start by building a following with people who you can relate to. Focus on engaging your readers and sharing posts often enough that spark a conversation. You can also use paid ad tools to reach your target audience faster.
These SEO tips will help you increase traffic on your website and potentially generate more leads. SEO is not easy and it is an ongoing effort. Despite the effort involved it is a rewarding process. Let us help you with your SEO journey, visit our services page or book a Free 30 Minute Discovery Call today!