Social media was once just something fun to engage with. But now (and for some time), social media is a branding and marketing tactic that every business should be using. You may think that in order to manage your social media successfully, you need to hire a millennial influencer with over 10,000 followers. But the truth is, anyone can be a social media content creator with a solid following.
You just have to go about it the right way.
Doing so entails really investing in your social strategy, including having a social media calendar and guidelines for your team, or social point person, to follow. In this blog post, I’ll list some tips for growing your social media following the au natural way. Here’s to becoming your own social media influencer!
Your company branding is one of the first things you establish when you start your business. With that said your social media accounts should reflect that branding. You want to keep everything cohesive so that your brand is easily identifiable among your audience. This means making sure your posts also center on a specific niche or industry. You want to create a platform that is reliable for tips and input within a specific area, as people interested in that area will learn to rely on you.
Make sure you include your company logo as your profile page image and use your branding colours to highlight your profiles where it makes sense. It also doesn’t hurt to have your company mission statement somewhere where your followers can easily read it.
Each social media channel has its own kind of messaging. Twitter is great for sharing real-time content quickly and getting news updates. But you wouldn’t necessarily share everything you’re tweeting on LinkedIn. Here’s a good rule of thumb to follow when deciding what to publish on which channels:
Twitter is a fast-paced social media platform that encourages real-time conversations and concise messaging. To effectively engage with the Twitter audience, it’s important to create content that aligns with the platform’s unique characteristics and user preferences. Here are some content ideas that work well on Twitter:
Facebook is a versatile social media platform that allows for various types of content. To effectively engage with the Facebook audience, it’s important to create content that aligns with the platform’s characteristics and user preferences. Here are some content ideas that work well on Facebook:
LinkedIn is a professional networking platform that focuses on business-related content and industry insights. To effectively engage with the LinkedIn audience, it’s important to create content that aligns with the platform’s professional nature and user preferences. Here are some content ideas that work well on LinkedIn:
Instagram is a highly visual social media platform that emphasizes photos and videos. To effectively engage with the Instagram audience, it’s important to create visually appealing and engaging content. Here are some content ideas that work well on Instagram:
TikTok is a highly popular social media platform known for its short-form video content. To effectively engage with the TikTok audience, it’s important to create content that aligns with the platform’s unique characteristics and user preferences. Here are some content ideas that work well on TikTok:
It’s important to follow the right accounts so that the content in your feeds is the most applicable. If you’re in the marketing industry, focus on following other marketing-focused accounts, online marketing publications, marketing software solutions, and marketing-related hashtags.
When you follow an account, there’s a chance they’ll follow you back, which can increase engagement among your posts. If you’re focusing on following accounts that are in your industry, a follow-back could eventually lead to resharing your content. This means there’s a chance for your content to reach a wider audience of interested folks.
Just as following the right accounts is essential, so is unfollowing accounts that don’t make sense for you to be following. A simple rule of thumb is to make sure that the number of accounts you’re following is fewer than how many are following you. This helps spread your credibility a bit and shows people that you aren’t just following whoever and whatever.
When you implement a follow strategy, you should also check to see who is following you back. Go ahead and unfollow accounts that don’t give you a follow-back to help clean up your following list.
Having a content creation plan and a content marketing strategy adds the necessary fuel to your social media strategy. You need a bank of available, valuable, and educational content to easily share with your followers. This, too, helps establish your credibility, but it also maintains your status as a reliable resource for your audience.
Once you have enough content created, you can plan your social media strategy by using social publishing tools and a social media calendar. This will save you a ton of time in the long run, and ensure you’re getting the most out of the content you’re creating by distributing it effectively.
Don’t be a selfish social media sharer by only sharing your content. If you haven’t already, start subscribing to industry publications so you can get valuable content sent straight to your inbox. If something really resonates with you or your audience will find it valuable, then share it out on your social channels.
When doing this, it’s important to tag the publication source and the author of the content. This will ping them and let them know that they have an advocate out there that enjoys what they’re putting out. It could also lead to reciprocated advocacy, which can get your brand out there to more people.
Make sure that while you’re posting to social media, you’re also taking time to interact with people. Engage with other peoples’ content and respond to people who are tweeting at you, commenting on your posts, resharing your content and DM’ing you. Facilitating correspondence will increase favorability with people, so much so that they will be more inclined to follow you and become a part of your network.
Use these seven tips to lay the groundwork for organically growing your social media following. Stick with it and maintain consistency. Over time, you’ll see your social accounts grow, and your thought leadership expands. For assistance with growing your social media, get in touch with us. Book a complimentary 30-minute discovery call and find out how we might be able to help. Click here to book your call now!