Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions.
Now, how can you use popups to get quality leads? How can you use them to grow your business? Here’s what you need to know.
Exit-intent popups are meant to win back site visitors by piquing their interest when they’re about to leave an e-commerce website. They show up exactly before a customer clicks the back button.
The ideal exit trigger should have an overwhelming offer. It needs to draw people in and make them move along the buyer’s journey.
If you’re interested in creating an exit-intent popup, here are some tips that you need to know:
The secret to a popup’s success may lie in its design.
A popup design with the right message may appear at the right time, but that doesn’t mean it’ll work. That’s why you need aesthetically pleasing popups that can make readers stop and stare.
The headline makes a compelling offer that’s highlighted in bold. The promise of more traffic and customized advice attracts audiences. Taking a quiz seems like a hassle, so they emphasize that it only takes three minutes under the CTA button.
Some marketers choose to create a popup with no opt-out option because of desperation. They believe that it’s better to pressure customers to subscribe or purchase, so they remove the option to back out.
This move could backfire in a lot of ways. Customers may be annoyed, close the tab, and leave your website. They likely won’t return because they refuse to be pressured into accepting an offer immediately.
To avoid this, include a back or X button and make it visible to consumers. Otherwise, they will quickly leave your website.
A call-to-action is a stimulus that provokes users to complete a specific action. Simply put, an effective CTA converts.
It could encourage users to download an ebook, subscribe to a service, or make the next step in the buyer’s journey. It is usually composed of powerful phrases and verbs that are meant to persuade.
Here are some examples of call-to-action phrases:
The copy should highlight features or provide an actionable solution to your audience. How will they benefit from clicking the CTA? Why should they download your ebook or subscribe to your newsletter? Be upfront about the benefits of purchasing the product.
You can also play with size by making the CTA button bigger than less important buttons or elements. In the example above, the opt-in button, “Yes, Show Me the Case Study!” is more prominent than the opt-out button, “No thanks, I have plenty of paying customers.”
Unlike generic popups that encourage visitors to sign-up on every landing page, these offer page-specific content.
Imagine how many conversions would skyrocket if you created a page-specific popup offering ebooks, webinars, and case studies related to your landing page. You will likely boost your chances of conversions and get readers along the sales funnel.
Popups are great on a desktop because you can easily click the buttons, but ensure they’re also user-friendly for mobile!
Google penalizes intrusive mobile interstitials because they tend to be a nuisance that results in poor user experience. Here are some examples of interstitials that interfere with a user’s experience:
To avoid this penalty, timing is a key factor. As a rule of thumb, show the mobile popup once users have scrolled down to the 2nd or 3rd page. This ensures that they are interested in the content before you offer a content upgrade.
Also, consider displaying the popup after a period of inactivity. Use it when users are about to abandon your site, or when visitors have scrolled halfway along the page.
Another tip is to ensure that the buttons are clickable for users. It should be easy for them to opt out or click the download button on mobile.
To make a successful popup, consider the context and situation faced by the readers. Will a compelling offer or discount make them stay? Will they prefer an informative ebook? Experiment to find out which offers are more effective at increasing leads and conversions.
These steps should help you get it right. Savvy Business Gals are professionals in building websites and can help you create successful popups for your website. Book a complimentary 30-minute discovery call to see how we can help. Click here to book your call now!