In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. A list of qualified leads is a priceless asset for your company. It’s cheap to build and works great for every kind of business.
2 Reasons Why Lead Generation is So Important:
1. It’s Cost Efficient
Getting someone’s email is much easier and cheaper than trying to close a sale right off the bat. It’s also a great way to start building a relationship with a potential customer.
Talk to your users with a blog post, or a Facebook Ad. You get to know each other through lead generation and finally, if there’s a fit they’ll become customers, and you have your happy ending.
2. It builds Brand Awareness and Loyalty
Who would you rather buy from:
An unfamiliar brand that shows you an ad that pushes their product and agenda?
A brand that you trust, that has constantly provided you valuable information for free and invested time into a relationship with you?
This answer is usually number two. Those who visit organically and are part of our community (social followers, subscribed to our blog, etc) tend to have a much longer customer lifetime value (CLTV) than others