Marketing automation allows marketers to get a deeper understanding of the customer journey. it provides information on the generation of qualified leads and converting them into paying customers.

Marketing Automation- What is it?

Marketing automation involves using tools and software to automate repetitive marketing tasks. This includes tracking and measuring performance, keeping the number of manual actions down and more effective, and ultimately, improving productivity.

It gives you more time to spend on bigger tasks. Marketing automation is a way to create a personalised customer experience.

Three Types of Marketing Automation

Marketing Intelligence

This involves monitoring customers behaviours online to understand the people you’re trying to reach.

This can be done using various tracking tools and then analysing the behaviour to find patterns of behaviour. It makes it easier for you to offer deals that they’re likely to go for.

Workflow Automation

Workflow automation is technology such as your marketing calendar, digital asset management, budgeting.

Business Development

Business development involves moving customers through the sales funnel by nurturing and putting out leads. Click here to learn more about creating the perfect marketing funnel.

Benefits of Marketing Automation

Marketing automation can:

• Improve customer experience
• Improve lead quality
• Increase the number of leads
• Boost productivity

Marketing Automation Best Practices

1. Set Clear Goals

Goals are important so you know where you want to go and when you’ve achieved that.

Set SMART goals that are overall marketing goals and then set marketing automation goals around them.

2. Send a Welcome Email Series

One of the best ways to nurture leads is to send a welcome email series to new subscribers or new customers.

3. Automate List Segmentation

This means dividing leads and customers into groups with similar characteristics. This makes it easier to create personalised emails.

4. Clean Your Contact List Regularly

When your email list is cleaned regularly, it means that you can get rid of people not subscribed, anyone with a fake email address and any duplicates. This allows you to focus on high quality leads who are actually engaging with you.

5. Base Workflows on the Customer Journey

Map out workflows by using your customer journey map. This has to be done for each customer persona.

When you map out workflows based on your customer journey, you’ll know who you’re targeting and when. This will help you send targeted marketing messages that hit their target.

6. Create Engaging Content

At each stage of your sales funnel, different content will work best. The content has to be relevant and grab the attention of your target audience. Your content should always offer something of value.

7. Use Automated Event Triggers

Setting up automated trigger actions can provide the correct content at the correct time to your leads. For example you could send a welcome series email. When someone signs up to your newsletter or buys your product you can send them content that allows them to learn more about your company and what you have to offer.

8. Engage in Social Listening

Social media marketing is important is important. Social media efforts can also be automated. Social customer relationship management can be used to respond to alerts for events quickly for lead generation.

If you’re unsure on how to do this it may be useful to hire a digital marketing agency to help you by offering these services.

9. Monitor and Evaluate Your Performance

It’s important to monitor your performance. By setting clear goals you can then go and see if you are going in the direction of them.

Take the time to review your goals against your performance and revise your approach as needed.

How to Get Started With Marketing Automation

Marketing automation can help you stop missing out on opportunities. To get started with marketing automation the right way, contact Savvy Business Gals for A Free 30 Minute Discovery Call.