Facebook Advertising for Beginners
Understanding & Using The Facebook Audience Insights Tool
The most critical step to designing and building a successful Facebook Ad campaign is selecting the perfect audience to show your ads to.
The Facebook Audience Insights tool is designed to help you learn more about the people that matter to Your Business.
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people.
This first module will help you to understand how to use this powerful tool to select the perfect audience for your businesses ads. Ensuring your campaign is built on a winning foundation.
Custom Facebook Audiences - Email Custom Audiences: Find Your Customers
Targeting is critical to Facebook ads success! Those who have purchased from us already, or have visited our websites or who have opted-in are much more likely to act.
That is why custom audiences are so powerful. We can use them to target these people and also people with similar profiles.
In this module you will learn what is a custom audience and how to create a custom audience.
So you can reach those people who are most likely to purchase your products or services.
Using The Ad Manager To Create Your Campaigns, Ad Sets & Ads
We will use the Facebook Ad Manager to create you FIRST Facebook Ad. You will be taken through all three layers of a FB Ad campaign. The Campaign, the Ad Set and the Ads themselves.
You will learn:
- You will start a campaign and select your marketing objective.
- You will discover the elements of the perfect Facebook ad.
- We will cover the FB Ad set and define your campaign targeting.
- Finally we will create a FB ad, covering ad types, bidding, budgets and schedules.
So you have a full understanding of implementing a FB Ad campaign and the 3 layers, campaigns, ad sets and the ads themselves.
The Facebook Pixel
The Facebook pixel is a critical analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
In This Module You Will Learn:
- What is the Facebook Pixel.
- How To Install Your Facebook Pixel.
- Is the Pixel Working.
- Migration From The Old Pixel & How To Share The Pixel
You can use pixel data to make sure your ads are being shown to the right people. Build advertising audiences. Unlock additional Facebook advertising tools.
Custom Facebook Audiences - Lookalike Audiences: Find Similar People
Lookalike Audience are another excellent why to target your ideal prospects for your business.
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
In this module you will learn what a Lookalike Audience is. Why you need to be using Lookalike Audience and how to create a LookaLike audiences for your business and how to fine tune them
Crafting A Winning Marketing Funnel
In this final session we will put everything together that you learned across the previous modules and take you through the process of crafting the perfect marketing funnel for your business.
In This Module You Will Learn:
- Understanding Funnel Architecture
- Learn What Ads To Use At Which Stage Of The Funnel
- Create the Perfect Lead Magnet To Build Your Database
- How To Use Marketing Automation To Generate Leads On Auto-Pilot
When we are finished, you'll have a "Profitable Marketing Funnel" that, with just a little part-time maintenance, can grow your sales practically “hands-free”.
At The End Of This Program You Will Know How to Make Facebook Campaigns That Deliver Nonstop Leads...
Are you ready to ready to get hyper smart with Facebook advertising to grow your personal brand and build your expert authority so you can attract a continual flow of inquiries and paying clients... and can stop pouring money away on ads that don't deliver results?
Join me on this 6 week program that will deliver to you the blueprint to a profitable Facebook Advertising Strategy for you and your business.
About Your Program Leader:
My name is Rebecca Mahon the founder of Savvy Business Gals – and I’ve trained countless business owners to work magic on their Facebook Advertising accounts.
I’m proud to have helped so many businesses just like yours to maximise their marketing budget and get phenomenal results through the effective use of Facebook advertising.
I’ve personally worked with Florists, Locksmiths, Butchers, Accountants, Children’s Clothing shops, Dentists, Ladies Fashionwear, Furniture shops, Builders, CCTV installers, Coaches, Skincare Doctors, Security Companies, Finance Companies, Estate Agents – you name it, I’ve worked in your industry.
Savvy FB Advertising for Beginners Program Is Geared To People Who Wish To Have a Complete Understanding Of The Fundamentals of FB Advertising
Just €297.00 for access to this program
Some of Our Latest Success Stories
I used the services of Rebecca from SavvyBusinessGals.com to help me with my Facebook marketing.Grainne O'Neill, www.GrainnemONeill.com
I had been doing Facebook Advertising and while people were clicking on my link, these were not converting into sales.
Rebecca helped me to select the right target audience which was crucial to my campaign and also to develop the ad that I would use. This resulted in my course being 100% full!
In addition, Rebecca helped me to make some sense of my Google Ads, and is the next thing that I will be working on. Rebecca is easy to deal with, and has great patience to explain what and how things work. Highly recommended!
I signed up for a one-year course with Rebecca Mahon regarding Marketing and Business Development.Val Mulally, Koemba Parent Coaching
Years later I still see her as the ‘go-to’ gal when it comes to seeking marketing advice and support.
Rebecca has always impressed me as a friendly, sincere, extremely energetic and enthusiastic colleague, with great knowledge in this field.
She is always well-prepared for training events and gives undivided attention and much practical support in one-to-one and team meetings.
Rebecca has on more than one occasion gone the extra mile to support me with my business and I heartily recommend her as a reliable and hugely supportive marketing adviser.
Rebecca was recommended by my accountant. She was able to do everything I wanted with very little fuss, she also understood what I was trying to achieve and made suggestions and gave guidance in a way I found supportive and helpful.Una Hearne, Una Hearne - Career Coach
It actually affordable and I’m delighted with the results.
Rebecca knows her business, will save you time and money and delivers excellent results.
I can’t recommend her highly enough.
Rebecca has a brilliant personality and works really well with people.Brenda McGeeney, Dundalk Chamber of Commerce
She has great ideas and is always very professional in her approach.
Also Rebecca has over a period of 2 years, managed a business network for us.
She was consistently able to stimulated interactivity and introduced concepts and processes to SMEs, which have both challenged and improved their performance.