Newsletters have become a trendy and cost-effective way for businesses to maintain consistent outreach with their subscribers and alert them of important milestones and rollouts. With an eye-catching design, easy-to-read layout, and a clear purpose, your newsletters can become more engaging for your audiences, leading to higher open rates that turn into conversions.
However, the wrong newsletter template can be the difference between delighting your subscribers or ending up in their spam folder.
A newsletter template is a pre-designed layout used for creating email newsletters. The templates typically include pre-made graphics, designs, and layouts to simplify assembling a newsletter. They can be customised to match the brand’s aesthetic, and personalised content can be added based on the needs of the target audience.
Let’s discuss why starting a newsletter for your business or brand is essential in today’s climate.
What follows are a series of templates you can send to your customers who have become subscribers. These newsletters represent different stages of the customer buying journey that your subscribers are on.
You can create each template, fill in the details for each specific customer (more personalisation improves conversions), get software tools that auto-fill information, and send them to your customers.
The welcome newsletter is the first email a subscriber receives after signing up for a business’s mailing list. It serves as an introduction to the brand and sets the tone for future communications. The purpose of a welcome newsletter is to make a solid first impression, provide valuable content, and encourage subscribers to engage with the business.
Use email automation to ensure your welcome email template goes out to anyone subscribing to your newsletter instantly.
The product/service update newsletter is used to keep subscribers informed about new products, services, or updates related to the business. It helps keep subscribers engaged and informed while promoting the business’s offerings.
This is an essential newsletter to send out. A regular newsletter updating your customers on new products or services will also keep your business fresh in your customers’ minds, making conversions easier.
The abandoned cart newsletter is sent to customers who have added items to their shopping cart but still need to complete the purchase. It serves as a reminder to complete the transaction and provides an opportunity to address potential objections.
The more customers you get back that you think you have lost, the better your conversions are. It costs nothing to create an abandoned cart newsletter template, but it can provide excellent returns from customers close to making a purchase.
The lead nurturing newsletter engages with potential customers who have shown interest in the business’s products or services but have yet to purchase. It provides valuable content, such as tips and tricks, to build trust and establish the company as a thought leader in the industry.
Converting readers into buyers is a massive part of increasing business. If your newsletter can nurture your leads and help restore them to customers, it pays for itself ten times over.
The post-purchase newsletter is sent to customers after they have made a purchase. It serves as a follow-up to the transaction and helps to foster a relationship with the customer.
Newsletters like these are essential for your business because they keep the customer primed for future sales.
Certain elements should be included regardless of the template you use for your newsletter. Implementing these features into your newsletter will make it more enjoyable and increase conversion.
Personalised newsletters can enhance a business’s email marketing efforts significantly. Personalisation can include the subscriber’s name, location, or purchase history. This helps to create a sense of connection with the subscriber and increases the likelihood that they will engage with the content.
Mobile devices are becoming increasingly popular for checking emails. To ensure that newsletters are easily readable on any device, it is essential to optimise them for mobile. This includes using a responsive design, larger font sizes, and keeping the overall layout simple and clean.
Images and graphics can break up text-heavy newsletters and make them more visually appealing. They can also help to highlight key points and make the content more memorable. When using images and graphics, it is vital to ensure they are high-quality and optimized for fast loading times.
A clear and prominent call-to-action (CTA) is essential to any newsletter template. CTAs can include buttons, links, or other elements that encourage the subscriber to take a specific action, such as purchasing or signing up for a free trial. CTAs should be placed in a readily noticeable location and use clear, concise language.
These are really valuable and practical tips that your business can use to help increase conversions. For more assistance with increasing conversions and enhancing your small businesses’ marketing tactics, visit our services page or book a free 30-minute discovery call. Click here to book your call!