Ease your mind and enjoy more success when I take you by the hand and walk with you step-by-step through my Savvy Marketing Makeover program. Read on to learn more…

You probably got into your business because you have a mission. You want to help and serve people, right?

I understand it’s your passion—your purpose in life! So the question is why aren’t you doing it exactly the way you want to?

If you’re like so many entrepreneurs, it may be because you are struggling with your marketing.

You’ve done everything the marketing books and courses teach you, right? But somehow, it’s just not working for you. (And it’s not for a lack of effort!)

Perhaps you have begun to ask yourself: “What’s missing? Should I try harder? Do I need to be doing more? Is my message not strong enough?”

If you can identify with the above, then it is time for you to get crystal clear in your own mind as to who you are, what service you provide, how you impact your clients, and even more importantly, who your ideal client really is.

Your Ideal Client is not a “niche”; rather, this is much more specific. That’s why choosing a niche without identifying your Ideal Client can lead to compromising your mission and a lot of wasted time, effort and money.

Here’s the great news: I can lead you through the steps you must take in order to laser-focus your marketing… so that it not only works for you, but it works effectively.

My Savvy Marketing Makeover Program is a multi-module program that will get you clear, get you strategic, get you moving and start enjoying the type of business that you are striving for!

This is the program I  wish I had when I started my first business.

Throughout this program, I share the same methods with you that have worked for hundreds of my private clients over the last 15+ years of working with businesses just like yours.

A customer avatar is a fictional character that represents your ideal prospect. By defining who this is for your business, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.

So what you will learn in this fundamental first module of the program is:

• Why what you’ve likely been told before about choosing your target market is useless.
• A proven methodology for going deeper than you’ve gone before if you’ve done anything like this.
• Why getting to know your customer’s irrational fears and deepest desires is vital for a compassionate, connected and profitable business.
• Finally discover and claim your Ideal Client — get this foundation right and all your marketing becomes easy. (Not knowing your Ideal Client IS a recipe for disaster… so avert it now!)

Tune in to your Ideal Client’s frequency, join their wavelength, and choose the words that inspire them to say “I need that!”.

Once you define who your ideal client is, building the other critical components of a winning marketing campaign will become so much easier!

Every business has competitors, and you need to take the time to discern who your customers can approach to get a product or service that fills the same need yours does.

You will obtain a huge advantage over your competitors by keeping track of them on as many fronts as possible, assessing their strengths and weaknesses, and ghosting the leaders in your market.

In order to do that, you need to set up an ongoing process for gathering the competitive intelligence (CI) needed to conduct an accurate analysis.

In this module you will:

• Start Your Competitive Intelligence Program.
• Implementing Your SWOT Analysis.
• Begin to understand how to create uncontested market spaces.
• Discover how to stop going head to head with your competition and find untapped new market spaces ripe for growth.
• Learn a systematic approach to making the competition irrelevant.

In this critical module we are going to be taking all of the information you gathered in the previous modules and we are going to develop a powerful Unique Selling Proposition (USP) and Guarantee for your business.

Your USP is your answer to the question, “What do you do better than anybody else in the world. . . and why should I buy from YOU, right now?”

Your unique selling proposition is the single, unique benefit, essence, appeal or big promise you hold out to the prospect – one no other competitor offers that motivates the prospect to take action.

When you have completed this module you will understand exactly how to:

• Craft a powerful USP that helps your prospects answer the question of “Why should they buy from you over all other options”.
• You will learn how to attract attention.
• Distinguish your business from the competition.
• Motivate your prospects to action.
• Implement risk reversal into your business to make buying from you easier.

By the time you finish this module, you’ll have your own USP and guarantee. You will be amazed at what happens when you develop your very own USP and guarantee and you infuse it right into the very core of your marketing message – how much EVERYTHING in your business turns around.

It’s the difference between between being number one in your market or being number seven, between owning a thriving, profitable business or a struggling one.

Following on from crafting your USP which will form the foundation of your savvy marketing message. We now need to expand out the words you will use to communicate the value your business delivers.

In this module you will find your own authentic marketing voice instead of latching onto what someone else thinks ‘your market’ will like, or what will sell.

Discover your own “savvy” words, which you’ll immediately be able to incorporate into ALL your online and offline marketing materials.

You’ll be able to develop the words and content to deliver a savvy marketing message in key areas such as:

• Your website.
• A Savvy 30-Second Introduction.
• Powerful Headlines.
• Business Card (Make it a keeper!)
• Savvy Benefits.
• Savvy Brochure/flyer words.
• Bullets for sales page.
• Posts on Facebook, LinkedIn, Twitter, etc.
• Words for all sales conversations.

The Best part? It will feel SO natural and authentic! (Formulas and templates provided!)

OK, you know who to target, you know what to say to them, you know how to present your products and services so that your prospects can see the benefits in doing business with you and not your competition.

But you maybe wondering, now where the heck your ideal clients are? How are you going find them? Where are they hanging out in the highest concentrations?

This module is THE ultimate resource guide for finding them so you can STOP researching and START getting new clients, now!

You will save tons of time (and money) by looking through the guide to discover THE perfect places to show up where your ideal clients are hanging out.

When you have finished with this module you will have defined the best 3 to 5 marketing channels you should be using to get you business out there.

This section is designed so that you can be sure exactly what are your savvy, laser-focused, marketing channels are.

No more guess work, just the ability to find and claim your ideal clients fast and start racking up those leads and sales your business deserves!

Your website is the hub of your online presence and will be a critical tool in successfully growing your business.

So in this module we will take you through all the steps you need to ensure your site is effective in working as a sales and marketing machine and not just a boring online brochure.

In this module you will:

• Define what the top goals of your website are.
• Review your site to identify those common mistakes that hold many websites back.
• Ensure that when visitors come to your site they instantly know what your business does and who your business serves.
• Show the specific value you offer straightaway.
• Discover the worst website disasters and how to make sure they don’t happen to you.

You will be guided on how to improve your site to boost conversion weather that will be a visitors to make a purchase online or collect visitors’ details through a form for follow-up marketing activity to convert to sale.

Email marketing consistently generates highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely).

In this module you’ll learn the three types of email campaigns and how and WHEN to use them.

You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.”

By the time you finish this unit, you’ll be able to effectively monetize any email list list, while simultaneously increasing engagement with your subscribers.

In this module you will learn:

• How to Design & Deliver Your Newsletter
• Why email marketing is still essential to your success.
• How to keep your business from turning into a newsletter factory.
• The key to choosing the right ratio of content vs. promotion.
• The reason why most entrepreneurs suffer from “newsletter overwhelm,” and how you can cure it forever.
• The most important factor to guarantee your audience will LOVE your newsletter.

Creating Outstanding products and services that practically sell themselves. It’s time to hone in on your product and /or service offering.

So, here’s what you’ll cover in this module:

• Designing Products & Services that Customers Love.
• How to Deliver an Outstanding Customer Experience.
• Big Secrets to Selling Loads of Anything.
• Your Pricing Strategy.
• Your 7 Step Checklist for High Converting Offers.
• Easy Product & Program Delivery.

You’ll come away from this module knowing why it’s vital that your customers fall in love with your offerings.

Why being selfish is the key to delivering an outstanding customer experience. We’ll cover the easy button strategy that will take any offering from average to OMG.

And, one of my favourites, the before, during, and after strategy for blowing your customers’ minds every single step of the way. And finally, I’m gonna give you some ideas to get your creative juices flowing for your offerings.

I signed up for a one-year course with Rebecca Mahon regarding Marketing and Business Development. Years later I still see her as the ‘go-to’ gal when it comes to seeking marketing advice and support.

Rebecca has always impressed me as a friendly, sincere, extremely energetic and enthusiastic colleague, with great knowledge in this field. She is always well-prepared for training events and gives undivided attention and much practical support in one-to-one and team meetings.

Rebecca has on more than one occasion gone the extra mile to support me with my business and I heartily recommend her as a reliable and hugely supportive marketing adviser.

– Val Mulally, Founder of Koemba Parent Coaching

Rebecca has a brilliant personality and works really well with people. She has great ideas and is always very professional in her approach.

Also, Rebecca has over a period of 2 years, managed a business network for us where she has consistently stimulated interactivity and introduced concepts and processes to SMEs, which have both challenged and improved their performance.

– Brenda McGeeney, Dundalk Chamber of Commerce

I couldn’t have asked for a better outcome.

Rebecca’s great talent is that she listens to the client’s requirements.

She delivered exactly what I wanted, and more besides. I couldn’t be happier with the result.

Kathleen Mac Mahon, Author.

Rebecca was recommended by my accountant. She was able to do everything I wanted with very little fuss, she also understood what I was trying to achieve and made suggestions and gave guidance in a way I found supportive and helpful.

It actually affordable and I’m delighted with the results.

Rebecca knows her business, will save you time and money and delivers excellent results. I can’t recommend her highly enough.

Una Hearne, Transformational Coach

I used the services of Rebecca from SavvyBusinessGals.com to help me with my Facebook marketing. I had been doing Facebook Advertising and while people were clicking on my link, these were not converting into sales.

Rebecca helped me to select the right target audience which was crucial to my campaign and also to develop the ad that I would use. This resulted in my course being 100% full!

In addition, Rebecca helped me to make some sense of my Google Ads, and is the next thing that I will be working on. Rebecca is easy to deal with, and has great patience to explain what and how things work. Highly recommended!

Grainne O’Neill, Transformation Tapping Master