Now that you have a deep understanding of who it is you should be marketing to each successive step in the successful marketing system become easier and clearer.
So the next critical piece we need to look at is your offer. What is it you are offering to this well defined market?
You need to understand that people don’t buy product and services, what they really are looking for is a specific outcome.
We take our clients through a very detailed process that includes a full audit of your brand followed by bench-marking your offering against your competitors.
This is a key information gathering exercises that ensures you have a complete understanding of your market place.
For those of you familiar with Sun Tzu, the great Chinese military strategist who wrote the book “The Art of War”. It’s still relevant today for leaders like you in business.
In particular for the advice on winning against competitors, which said that if you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.
If you know yourself, but not your enemy, for every battle won, you will suffer a loss. However, if you know your enemy and yourself, you will win every battle.
So in this step of the process we will review you offering against what other businesses in your marketplace are offering. We will look at your competitors strategies, your competitors tactics and your competitors value proposition.
By understanding how your offer stacks up in these three key areas of understanding your competitors’ strategies, you can OUTSTRATEGIZE THEM!!
Understand your competitors’ tactics so that you can OUTMANEUVER THEM!!
Understand your competitors’ value propositions so that you can OUTVALUE THEM!!
With this level of competitive understanding, using our proprietary system you are able to craft more appealing offers than the competition.