A great website experience for your customers is the result of setting concrete goals that meet both user and business targets. Wanting a “great website” that gives customers a “good experience” is not a goal.
Why? Because that is not actionable or measurable.
Such a “non” specific goal contributes nothing to the planning or design phases, and it is the user experience(UX) equivalent of a motivational high-five. So, don’t try to “create a great website with good user experience.” Create a S.M.A.R.T. one.
You may have come across this acronym in other business related topics. But it applies equally to your website and your digital marketing experience. To define what SMART goals are, they are Specific, Measurable, Attainable, Realistic, Time-based.
Solid examples of SMART web goals include:
By stating exactly what the user needs to accomplish, these goals help you focus on content, design and functionality that is critical to your customer.
Progress must be tracked and assessed. For your website, we can measure clicks to determine how users are engaging with your content. We can measure the number of page views. We can measure the path through your website. We can measure the percentage of visitors who click “Add to Cart.” We can measure the number of extra likes or enews sign ups.
Because the goals are specific, we can readily identify content and functionality that satisfy them. There’s no point in setting an unattainable goal. If your goal is HUGE, you may need to break your goal into smaller chunks to make it attainable.
Make sure the goals are appropriate for a the use. Ie the product page of your shop website will have different goals to say the home page.
For a goal to work, it should have time limits.
Let’s use a product page of a new e-commerce website to illustrate.
A product page allows shoppers to learn more about a product for sale and add it to their shopping cart. It typically includes images of the product, the price, a description, and an “Add to Cart” button.
The online shop’s SMART goals are therefore:
Items required to satisfy these goals for user:
Solution: Get In Contact With Me By Booking A Free 30 Minute Discovery Call – I’ll help you set smart goals and discuss how I can hold you accountable to the process that will move you towards achieving your goals.