When it comes to building a successful web presence, the more you put into it the more success you will have. These steps will get you started on giving your website what it needs to become more successful. These are steps that any business can follow no matter what time or budget you are facing.
1.Make a Plan
Planning your site is the first step that you or a web developer should take. This step allows you to save time and money. It gives you the opportunity to understand your target audience, what exactly the audience is looking for and gives you the chance to enjoy creating the site.
When planning your site there are some things to keep in mind:
Strategize and layout: Decide on page and menu layout, colours, graphics and how you want your site to look and feel. One of our previous blog posts discussed the elements of a good design. Take a look, it might help with this step.
Know your audience: Who and what is your website for? For example, if you are selling kids shoes you want to cater your website to this specific demographic. Create a website that will attract your ideal customer, whoever that may be.
Call-to-actions: Ensure your have strong call-to-actions in place. When customers enter your site, ensure they know what to do and that you’re grabbing their attention. Call-to-actions can include a call, an email, a request a quote etc.
Decide on the correct search terms: Using popular search terms will increase the traffic to your site. Take 5-10 of the most popular search terms and use these as keywords and page titles for your website. Keywords are important and if you want to learn more about how to use them to increase your web presence click here.
2. Build your Site
Website design can be complex even if it’s a simple site. Here is a basic summary of things to be included in the development of a website. You can also visit the services page on our website to see how we can help with this step.
There are several ways to build a website and different platforms that you can use. The first step is to choose a platform. Then implement plugins and functionality, for example, setting up a blog, adding event plugins or calendars.
Create an SEO framework – When you have an idea of what terms people use to find your website, create pages that are specifically around them to help your SEO rankings. Make sure your site is responsive to any device it’s being viewed on. Ensuring that your site is mobile friendly is important.
Have all contact forms working and make any final tweaks before the site goes live.
3. Share your Site
Spread the word about your new site. When the website launches people won’t know unless you tell them. Driving as much traffic to your new website will help with your SEO rankings.
Use social media to get the word out. It is a great tool that works as free advertising so take advantage of it. Tell your family and friends and have them tell people too. Send an email newsletter or notify any publications, groups, etc.
4. Grow your Site
Blog posts are a really great way to grow your site. Companies with blog posts drive 30-40% more traffic than competitors. It does take more time and effort but it’s worth it. Google also loves blogs, so make google happy.
Add new content and pages. This is a way to show google that your site is running. Leaving your site sitting there with no action can effect your SEO ranking. New content keeps people engaged, so adding new pages and content every 3-6 months is a great way to do this.
Add reviews and testimonials. Customers want to see recent reviews, so try to update testimonials as much as you can. Ask your clients for good reviews. Along with this, post your new work projects. Create a website where you will be able to post new work, this keeps your site fresh and relevant.
5. Maintain your Site
Make sure you maintain your site to protect it from hackers. Put a security plan in place to prevent your site from being hacked. Our last blog post was all about preventing your site from getting hacked. Check that out here for some great tips on reducing the chances of being hacked. Being hacked has many terrible consequences such as, losing SEO ranking, being blacklisted from google and losing valuable information, so you want to make sure you can avoid this at all costs.
Hopefully this blog post has given some inspiration to take the steps to increase your web presence. Developing a strong web presence is extensive if done properly. Working with a web developer can really help with this process and can give you the opportunity to learn more about increasing your web presence. Take a look at our website or book a complimentary 30 minute discovery call to see if we can help you with growing a successful web presence. Click here to book your call now!