As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, perhaps some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really working, and how long should you test something to know?
Testing requires two things: curiosity and measuring. Curiosity to try something new, and measuring so you’ll know how well it’s working and whether it’s worth continuing to do. Here are several things to keep in mind when you’re testing different marketing strategies:
Do you like it, and are you good at it?
Even the best marketing strategies on the planet won’t work if you don’t like them or aren’t good at doing them. Be realistic with yourself about what you can and like to do.
Does your ideal client hang out there?
Again, you can be using an incredible marketing strategy, yet if your ideal clients don’t hang out there it’s the equivalent of making really good time while heading in the wrong direction.
Is it effective?
If you’re meeting the right people and making genuine connections, and people aren’t buying, you have to ask yourself if the marketing strategy you’re using is the right one for your clients or your offering.
Take a look at the marketing strategies you’re using and tell yourself the truth. Do you like them, are you good at them, and are they effective in attracting your ideal client? Be curious about what marketing strategies work and measure your success rate at attracting new business. Before long you’ll be in the groove of using the most effective strategies for your business, ones that you love and that are good for getting your ideal clients, too.
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