A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others.
We’ve already discussed marketing and sales funnels, the differences, and the various marketing funnel types. However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies.
Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase.
A marketing funnel allows you to optimize your marketing efforts to influence your customers and get them to take actions beneficial to your business. However, it’s crucial to note that your marketing funnel is powered by marketing automation software. By using an all-in-one marketing automation tool, you’re able to generate leads and keep track of them in your CRM. You can tag your leads based on certain qualifiers, which make it easy for you to determine where they are in their buyer’s journey, and you can set up automatic nurture campaigns to go out to your leads based on actions they take. These efforts help you not only engage your leads but push them through the funnel closer to a sale.
There are different types of marketing funnels. The one you choose for your brand will depend on several factors, including your audience, your goal, and your product or service. Also, you are not limited to one funnel; you can create different funnel types to push different CTAs to achieve your marketing goals.
Here are some of the most used funnels by marketers:
The email marketing funnel is a marketing funnel that involves the conversion of a prospect to a paying customer using promotional and educational emails.
Creating an email funnel typically involves:
Examples of email funnels are:
The video marketing funnel is designed to convert prospects to customers through videos. To do this successfully, you have to create videos that will attract, educate, engage, and convert your leads at every stage of their journey.
People love video content because it’s entertaining and simple. In fact, Facebook gets about eight billion video views daily. If you’re looking to increase your content engagement, you should consider adding videos to your rotation.
However, for video funnels to be successful, you have to do the following:
The webinar funnel is a marketing funnel that attracts visitors by way of webinar promotion and registration, converts them to leads, and finally turns them into paying customers. A typical webinar funnel starts with generating traffic to your webinar landing page and ends when they purchase your product or service.
With webinar funnels, the registration point is where you collect details of prospects interested in your webinar. You can include emails in this, as you’ll need to send reminders to registered participants before the webinar event itself.
When creating a webinar funnel, make sure to do the following:
The lead magnet funnel involves offering your website visitors a valuable resource in exchange for their contact information. This resource can be in any format – video, case study, eBook, template, white paper, or product trial.
The beauty of the lead magnet funnel is that it attracts high-quality leads interested in the content you are giving them. Furthermore, the lead magnet funnel will help to establish your brand as an authority, making you top of mind when the prospects require a service or product you offer.
With lead magnets, make sure you
The live demo funnel is often used in SaaS and product-based businesses. It’s an effective marketing funnel because it involves hosting a live demonstration of your product so leads can see first-hand how it works.
One of the benefits of the live demo funnel is that it gives your brand a chance to answer your audience’s questions directly. As a result, you can remove all their friction and doubts about your product, convincing them to make a purchase.
Furthermore, using the live demo funnel will help you establish a relationship with your customers and begin the journey toward ensuring their lifelong loyalty.
For a live demo funnel, you’ll want to establish the following:
The landing page is the page on your website where visitors arrive after clicking on an ad. The purpose of this page is to persuade website visitors to take action. This can be anything from signing up for a webinar or downloading a resource to buying your product or service.
Typically, the landing page funnel works with other funnel types for maximum results. Therefore, it’s recommended that you have a clear CTA on your homepage to serve as a catch-all. Keep in mind, however, that not everyone who enters this funnel is qualified. Therefore, you’ll want to ensure this funnel is focused on offering education and allows you to mark leads as qualified once they perform a specific action that takes them further down the funnel.
Marketing funnels are valuable marketing tools that allow you to build relationships with your customers through the buyer’s journey from awareness to action. They consider various scenarios, allowing you to offer your leads more personalized nurture to address their specific needs. Use a combination of the marketing funnels listed above to drive engagement and boost conversions for your business. Let us help you further with your small business marketing and visit our services page or book a Free 30 Minute Discovery Call today!