The Best Digital Advertising Platforms That Will Get You Results
On 3rd October 2021 | 0 Comments | digital marketing |

Digital advertising is a must if you want to get more traffic. There are many digital advertising platforms to choose from, below are some of the best digital advertising platforms for social media advertising, programmatic advertising and search advertising.

With digital advertising platforms, it’s important that you choose the ones that will work best for your business.

Paid Search Advertising

This type of advertising is the ads that often show up on the search engine results page. When people search online for a certain keyword, ads related to that keyword will be at the top, bottom and to the left of the results.

Search ads have a really good return and if you get a top ad spot people will see your ad when they search and become more aware of your business.

There are two paid search advertising platforms which are great:

1.Google Ads

Google have a huge network and user base which allows you to reach any audience. However, Google Ads is competitive which makes it more costly.

Google Ads offers eight ad formats:

  1. Text : Read more about how to write an effective text ad in our previous blog post which provides some really useful information.
  2. Responsive
  3. Image
  4. App promotion
  5. Video
  6. Product Shopping
  7. Showcase Shopping
  8. Call-only

The availability of each ad format depends on the campaign type you choose. Here’s a breakdown of what’s available and when:

google ads type by format

2. Microsoft Advertising (Bing) 

Bing is overshadowed by Google but advertising on both Google and Bing can give you more of a chance of being in front of your audience.

Microsoft Advertising offers seven ad formats:

  1. Expanded text
  2. Dynamic search
  3. Product
  4. Microsoft Audience
  5. Microsoft Advertising in Bing Smart Search
  6. App Install
  7. Responsive search

With Microsoft Advertising, you can show ads to specific locations and languages, show ads on Bing and other search sites, and schedule your ads to appear exactly when you want.

Programmatic Advertising

Programmatic advertising platforms allow you to buy ad space that publishers sell on their sites, mobile, app, video etc.

Here are a few of the programmatic advertising platforms available:

1.TubeMogul

TubeMogul allows brands to run and optimize ad campaigns. It allows running of display ads, desktop ads, connected TV ads and native ads.

2.Simpli.fi

Simpli.fi lets you buy ad inventory. It allows you to target many audiences based on the device, internet searches, location and browser, along with more. It also has a platform which allows you to track the success of your campaign.

Social Media Advertising

Social media is so heavily used and because of this advertisers spend a lot of money advertising on these platforms.

Social media allows you to target a very specific audience and has different formats that you can use to advertise.

1. Facebook 

Facebook has 2.6 billion monthly active users. This is a huge platform to use for advertising and a very powerful marketing tool. Facebook ads is a platform worth investing in, so long as you are doing it right. In our previous blog post we outlined some common Facebook ad mistakes and how to avoid them, which can be read here. Training in Facebook ads is also very useful and can provide you with tools to master your Facebook ads, find out more here.

Facebook offers different targeting options:

1. Core Audience: Allows you to find an audience based on aspects such as age, geography and interests.

2. Custom Audience: Allows you to get in contact with people who have interacted with your business either online or off.

3. Lookalike Audience: Allows you to reach new people whose interests are similar to those you are already reaching.

 

Facebook also has several ad formats to choose from which include:

  1. Photos
  2. Videos 
  3. Stories 
  4. Messenger
  5. Slideshow
  6. Collection
  7. Carousel

2. Instagram Advertising

Instagram is owned by Facebook, this means that Facebook Advertising Manager can be used to run your Instagram ads.

Instagram offers the same targeting options as Facebook and ads can be made in these ways:

  1.  Instagram App
  2.  Ads Manager
  3. Instagram Partners

Ad formats offered by Instagram include:

  1. Photo
  2. Video
  3. Carousel
  4. Stories
  5. Explore

3. Twitter 

Twitter is a little different to the other social advertising platforms. On Twitter, auctions are used for bidding and your price per billable action is not fixed. Advertisers bid on ad space which match their target audience. The price that you pay depends on the size of your target audience, how much you bid, how engaging your ad is and how many other advertisers are targeting that same audience.

Twitter target options:

  1. Demographics 
  2. Audience Type
  3. Your Audiences

There are 4 Twitter ad formats:

  1. Brand 
  2. Cards
  3. Video
  4. Promoted Tweets 

4. LinkedIn

LinkedIn targets by geographic location, some other ways to target on LinkedIn is:

  1. Company Connections 
  2. Company Size 
  3. Industry 
  4. Job Function 
  5. Member Interests

LinkedIn offers four ad formats:

  1. Sponsored Content
  2. Sponsored Messaging
  3. Text Ads
  4. Dynamic Ads

5. Pinterest Advertising

You can target Pinterest ads based on:

  1. Interests
  2. Keywords
  3. Audience

Pinterest offers four advertising formats:

  1. Promoted Pins
  2. Promoted Video Pins
  3. Promoted Carousels
  4. Promoted App Pins

6. Snapchat

You can target your audience on Snapchat based on their interests and behaviors, geographic location, and demographics.

Snapchat offers six ad formats:

  1. Single Image or Video
  2. Collection
  3. Story
  4. Lenses AR Experience
  5. Commercials
  6. Filters

7. TikTok 

TikTok  offers fullscreen image and video ad formats that show up on the For You feed for 9 seconds before showing a download card.

You can create a few different types of ads on TikTok:

  1. In-feed native video
  2. Hashtag challenges
  3. Brand takeovers
  4. Lens filters

 

The best platform for you will depend on your target audience, marketing goals and the personality of your business. It can be overwhelming to choose with the numerous options available but once you’ve found the ones that work best for you it will help grow your business.

If you need help or advice on choosing the right advertising platforms to use for your business, contact us! We are always here to help with any of your business development and marketing needs. Book in for  a complimentary 30 minute discovery call. Click here to book your call now!   

 

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