Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. A great email campaign takes more than creativity, clean design, and snappy copy to land in the inbox. In 2022, careful collection of first-party data, segmentation and personalization are key to generating sales.
Third-party cookies have been a mainstay in the digital marketing arena for decades now. Recent statistics show that over 80% of marketers rely on third-party cookies to improve user experience, track web visitors, collect data for ad targeting and create personalized onsite experiences.
Third-party cookies’ bells have tolled, and an era of cookieless internet is burgeoning. Web browsers are restricting the use of third-party cookies: Safari did so in 2017, and the biggest player — Google Chrome — has announced it will end third-party cookie tracking by 2023.
As this change sweeps across the marketing landscape, marketers have to come up with other ways to drive prospecting, lead generation, and personalization.
Email is growing in prominence as it remains one of the best ways to support first-party and zero-party data collection. Some of the popular use of email marketing include:
For your zero- and first-party data strategy to work well via email you have to use the right email marketing tools.
Hubspot offers a free CRM, but that’s not where the email marketing power resides.
Check out their Marketing Hub, which allows you to create beautiful, on-brand and personalized emails quickly and easily. What sets Hubspot apart is that their marketing platform integrates not only with email, but all areas of your in-bound marketing. From one software, you can manage your company’s blogging and landing pages, which you can then feature in your marketing emails.
Campaign Monitor has been a fixture in email marketing for years and they’ve earned that reputation well. Their drag-and-drop email builder is one of the best in the business, with beautiful templates and an intuitive interface.
Automation and personalization can sometimes be intimidating to new users, but Campaign Monitor makes it easy to incorporate engaging elements in into your emails and send them at the perfect time or trigger.
Email on Acid isn’t an email builder; it’s an email checker. Have you ever wondered what your emails look like rendered on different browsers, operating systems, and cell phones? Email on Acid allows you to see exactly what your customers see by simply forwarding them your email design.
You can hit the send button with confidence, after using Email on Acid, that all of your customers are getting the exactly experience you intended.
Their premium service also tests email for spam analytics, allowing you to ensure that your visuals and verbiage aren’t triggering major spam filters. This means more of your emails will get to the inbox you intended.
Drip is an ecommerce email marketing platform that allows you to learn deep customer habits from your clients. You get a first-row seat to every click, purchase, and interaction a customer makes on your site, no matter which ecommerce platform you use.
This information allows you to use their integrated email marketing platform to send highly customized, exactly-on-time messages to your customers. Whether they’re timed or triggered, you can ensure that your messages are what they’re looking for, when they’re looking for it.
Interactive emails are the future. It’s crucial that you find ways to stand out in the increasingly crowded inbox. You want your emails to excite your clients and have them enthusiastically open them, right? Send personalized videos to clients during one-on-one email conversations either by taking a video with your phone, recording your screen, or sharing a video on your computer.
MailerLite is an easy-to-use email marketing tool for small and medium businesses. Besides the clean and streamlined design, it comes with a drag-and-drop email builder to help you create emails with ease. Whether you’re a beginner or a seasoned marketer, it’s easy to create stunning signups and landing pages to drive your marketing strategies.
With the free forever plan, you can manage up to 1,000 email subscribers and send 12,000 emails per month. The premium plans (which are affordable) allow you to unlock unlimited sends per month and advanced features such as newsletter templates, custom HTML editor, dedicated IP, and deliver by time zone.
Moosend is a cost-effective email marketing platform for brands that manage a small email list. It provides the tools you need to create and manage email campaigns, signup and subscription forms, landing pages, and transactional emails. Besides that, you can use marketing automation and artificial intelligence to power product recommendations.
If you’re dealing with multiple inboxes across different providers and want a one-stop shop to manage them all, Edison Mail might be a good pick. While it’s not a CRM (it’s more of an email organization tool), if you’re a busy professional who feels overwhelmed by your inbox this may be a great time saver. If you do a lot of selling or prospecting through email or LinkedIn, you’ll be pleased to know Edison Mail syncs with LinkedIn so you can find your contacts in a couple of clicks. Edison Mail boasts “faster, simpler, smarter” as its key benefits, and definitely ticks those boxes.
Email marketing is always evolving. It’s important to stay abreast on the tools and services out there that could improve your marketing efforts. After all, if there’s an innovative tool out there that you’re not using, it’s likely that your competitors are.
So, stay ahead of the curve and experiment with some new email marketing tools. Just be sure to test, test, test any changes you make to your campaigns. For more in depth information and/or assistance with email marketing for your business, visit our services page or book in for a free 30 minute discovery call. Click here to book your call!