Facebook ads are a great way to generate leads and start conversations, however they must be done right. There are many mistakes that marketers make when it comes to Facebook ads. This blog post will go through some common mistakes that are made, with some tips on how to avoid them.
1. Using “boost post”
There is always a temptation underneath a Facebook post to use the ‘Boost Post” option.
Using this option may potentially show your post to more people. That is all it will do. Rather than using this option, create an advertising account that will actually make a difference to and improve your bottom line.
2. Not using videos
Videos are extremely engaging, even in ads. They keep the attention of users for longer and Facebook loves them. The good thing about videos is that they can be taken from your smartphone pretty easily.
There’s also software available to edit your videos to make them how you want them. Make use of videos and create something that you’d watch yourself.
3. Not using the Facebook Pixel
This is a feature that allows you to track and analyze your site visitors behaviour. It collects information about your audience. It’s a short snippet of code that is added to your website.
4. Using the wrong advertising objective
Make sure to choose your objective before you start building your ad. Once you have an objective it will increase your chances of getting there because it lets the platform know what your goal is.
There are 11 campaign objectives on Facebook:
5. Using an audience that is too big or too small
Audience size depends on your targeting objective, industry and budget. Size is so important because if your audience is too small then you will struggle to spend your advertising budget or your ad won’t show up often enough for users to see it. On the other hand, if the audience is too big, you’re going to spend money reaching people who aren’t qualified.
If you need help with determining the correct audience size for your business, click here to see our Facebook Ad courses and more information on how to learn about this area in more depth.
6. Using too much text
Facebook uses Low, Ok, Medium and High categories to communicate if your ad has too much text. When your ad has too much text, Facebook will reduce your ad’s reach. The higher your text-to-image ratio, the less reach your ad will get.
Keep the text in your ad images lower. The Text Overlay Tool is a feature on Facebook that helps to make sure your ad doesn’t have too much text.
7. Not using split- tests
Don’t make the mistake of running ads without split testing them first. Split testing will help you optimise your ad. Start by split testing your creative and optimise your message, then move on to other tests.
Split tests can help you understand your audience better, as it allows you to see how they respond to different creatives. Don’t try to test everything at the same time, just change one or two elements and see what the response is and work on it from there.
Call to action wording
These things all matter!
8. Not checking on your ad
No matter what type of ad it is, make sure you check on the ad. See how it’s doing and make improvements where needed.
9. Not getting enough data
Many marketers make the mistake that when their ad doesn’t start converting straight away that it’s not working and stop running it. But, if you don’t let the ad run for long enough then you won’t know if it works.
Facebook pixel works really well here, but you have to give it time to gather the data, rather than scrapping it completely.
10. Not using a matching, well-optimised landing page
It’s so important to remember that the sales happen on the pages you send your traffic to. Make sure that your landing pages match your ad designs to reduce confusion. Confusion results in less sales. Co ordinate your ads and landing page using colours, fonts and images. Show off attention to detail.
11. Creating new ads instead of making use of well- performing ones
Once your ad starts to get conversions, don’t dive into making a new one. Instead, analyze it, check if theres anything else that you could do to make it better. Check if there’s something else you want to test. This is much better than creating a new ad.
12. Using only interest based audiences
Internet based audiences are really great but exploring different types of audiences to see which one is best for your business is the way to go. Try out some internet based audiences to get information about what works and what doesn’t work.
Using Facebook ads is a hugely effective way to grow your audience, generate leads and boost your sales. Here at Savvy Business Gals we are experts when it comes to Facebook Ads Management. So if you are ready to get the best results from your Facebook Ads Efforts, why not contact us. We are here to help, begin by booking a complimentary 30 minute discovery call. Click here to book your call now!