When it comes to generating traffic for purchases and engagement, Instagram takes the cake. It features some of the best advertising and the most effective influencers. It’s a beautiful platform that plays to our sense of sight and gives small businesses a competitive advantage.
But you already know this if you use Instagram.
You might be surprised to learn that the Instagram platform gives businesses of every size the chance to compete in the vast digital marketplace. They can present to larger crowds and experience unprecedented levels of participation. We’ll talk about using Instagram ads for small business growth in this article.
Instagram advertising entails paying the massive social media platform to post sponsored material on your behalf in order to enhance brand awareness, engagement, sales, and even follower count. The idea is to bring your material in front of a larger and more targeted audience than you would normally have with your profile or page.
As a small business owner, one of your goals is to be on top of your audience’s minds as much as possible, making Instagram a perfect place to showcase your brand.
With their great targeting capabilities, Instagram advertisements allow you to reach a specific target audience segment. Ad audiences can be targeted based on demographics, location, habits, interests, previous customers, and those who have interacted with your company.
With features such as stories, hashtags, and marketing options such as influencer marketing and sponsored ads, the platform is always rolling out useful features that assist small business owners in gaining the brand recognition they require.
Aside from sponsored ads, you may advertise your brand organically while improving engagement by using regular feed updates, stories, reels, and IG live. You can also pay influencers with millions of followers to promote your business and increase your chances.
The search option offers various filtering options, letting users get precise results for their searches. This and the easy-to-use and user-friendly interface of the platform keep users flocking to the platform.
When you create your business page on Instagram, you can include your website’s URL as part of your bio. As you engage users on the platform and your following grows, you inadvertently get organic traffic to your website without having to pay for it (except if you choose to).
Due to the platform’s large user base and increased engagement, running ads helps you get the eyes that matter to your products and services. With increased traffic being sent to high-priority product pages, you can boost your sales of those products and services effectively.
Posting pictures and videos give your audience a glimpse into your work culture, the way your products work, or the faces behind your brand. But if you want to attract new leads, creating Instagram ads is how you’ll drive conversions. But, the social app offers a variety of different ads you can run to achieve specific objectives, so you must know your options.
The simplest type of ad, a single image (either landscape or square) is used. It’s best to avoid any stock images with these. Authentic photos score best.
This is a video or GIF that can also contain text and/or links. Video performs higher than still images and is considered dynamic content. The best way to get users to click through is by adding a CTA (call-to-action) button that redirects to your site.