Use this one basic yet profound question as your compass: “How are you going to make money with your website?”
While aesthetic appeal is important, the real challenge is in creating a site that also helps your business grow. It is up to you to make your website the most valuable asset in growing your business making it optimised for conversion.
Think of your website as the gateway to converting visitors into subscribers, buyers, and loyal patrons.
The trick is to structure your site in such a way that the first thing a visitor does corresponds precisely with your company model or the primary source of your online income. When you’ve got it figured out, it’s time to consider their next, second, third, fourth, and fifth moves.
The design is the next thing to consider.
Many make the error of defining design in terms of aesthetic preferences, when what they actually need to be asking is how they can best direct visitors’ attention. Site design, then, exists primarily to aid in the process of conversion.
All of your website’s visual elements, including font, image, and background, should direct users to the CTAs you have placed there and not divert their attention elsewhere. Never sacrifice the site’s purpose for the sake of aesthetics.
Your online presence is nearly identical to your physical self. It makes initial contact with possible new clients before you do. Therefore, it is crucial that the content you publish online accurately reflects who you are and what you offer.
Building a website you’re pleased with is a huge confidence booster.
Knowing that when they get home and Google your name, your website will send all the correct signals and make a wonderful first impression for you, you can confidently chat to pretty much anyone, anywhere about who you are and what you do.
You’ll have a good foundation for converting many of these new connections into subscribers and, eventually, purchasers. This is the pinnacle of success that may be attained through establishing an effective online presence for your company.
If you don’t pay attention to any of these details, you could wind up like the business owners that spend months and months on a website only to find that it doesn’t bring in any customers.
If you need assistance with the design process or any other elements of your website, take a look at the services section on our website to learn more or book a complimentary 30 minute discovery call to see if we can assist you. Click here to book your call now!