In 2023, most businesses comprehend the immense benefits of investing in content.

While the role of content marketing in shaping the success of small brands is increasing, the diversity of content being served to audiences is starting to dwindle. You don’t have to go into much research to realise that almost every single blog topic has at least a dozen (or more for those targeting high-volume keywords) similar variants. And even videos, which seemed daunting to most brands just a few years back, are becoming washed out carbon-copies of one another, vying for consumers’ attention.

In other words, originality and creativity have somehow managed to disappear from most businesses’ attempts at creating content and have been replaced with the same-old templates that promise big wins with minimal effort.

The good news is that investing in content production doesn’t have to mean confining your business and brand to the cookie-cutter “trends” that everyone else in your industry is so intent on following. Instead, these types of content will re-energise your 2023 strategy and allow you to stand out.

Text-to-Speech Publishing

Naturally, genuine impact in revitalising your content marketing efforts requires more than an app subscription. Nonetheless, you can still achieve satisfactory results with minimal effort. And one of the things you can immediately start doing to upgrade your brand’s blog in 2023 is to employ a text-to-speech tool.

Text-to-speech tools make your content more accessible, allowing you to engage a bigger audience. But their benefit doesn’t stop at allowing a larger number of people to enjoy your articles. The audio could also transform regular blog posts into resources that can be consumed on the go — similarly to podcasts — giving you a unique opportunity to get your prospects to interact with your brand anytime, anywhere.

Mini Courses

Educational content is always worth investing in. And, in 2023, the way to re-energise your content strategy might just be to enter the realm of e-learning.

But, while creating a full-blown 10-week course is an excellent way to highlight your expertise, authority, and trustworthiness, it’s not absolutely necessary, especially as you can achieve the same effect with a slightly less resource-intensive approach.

For example, by creating a mini course,  you can present your readers with a ton of expert guidance that will improve their shopping experience with your brand and provide them with insights that they’ll want to return to while using your products.

Interactive Tools, Quizzes, and Calculators

Investing in interactive content is always a great idea. Plus, it can be an innovative way to solve your potential customer’s pain points and encourage them to convert.

Quizzes can also be used to push potential buyers toward the bottom stages of the sales funnel, encouraging them to make better purchasing decisions without resorting to aggressive sales tactics.

Then, you could also use interactive content to help your target audience quickly complete a goal.

Finally, it’s also worth noting that interactive content, can be an original approach to answering user questions that prove your brand’s expertise and creates a market for your niche products, which your audience wouldn’t necessarily have found out had they not come across your unique interactive content.

Email Campaigns

Blogging is a wonderful way to drive organic traffic to your website. But if your marketing goals for 2023 include more than just increasing audience reach, you need to experiment with alternative distribution methods.

Email marketing, although often overlooked, makes for an exceptional weapon in any marketer’s arsenal due to its multiple benefits. In addition to being a budget-friendly way to engage potential customers and nurture them into loyal clients of your brand, data shows that email also has the potential to maximise your ROI.

Evergreen Content

As you explore the content formats that will re-energise your 2023 strategy, remember that while it’s OK to follow trends, evergreen content should never take the back seat when trying to present your audience with value.

Yes, pillar articles aren’t necessarily exciting or unexpected. However, they’re one of the most valuable types of content you can create. If done right, they can allow you to win high rankings for relevant search terms, establish your brand’s credibility, and get people to trust your business in matters related to your field of expertise.

Moreover, it’s also worth noting that long-form content, can be a great way to invest in SEO. They are highly shareable and can become link magnets, growing from simple blog posts into resources that will positively affect your site’s rankings and allow your other content to attract more potential customers.

In Closing

If your goal for 2023 is to refresh your content marketing strategy, know that investing in the types of content discussed in this article is guaranteed to deliver results. They’re all excellent ways to achieve your goals without experimenting or adopting trends everyone else is using nowadays.

However, know that the best way to boost the chances of high-quality content driving conversions is to combine it with other marketing techniques. So don’t forget to pay equal attention to your social media strategy, invest in SEO, and remember to keep an eye on your analytics data. That way, you’ll be able to adapt (or pivot) as needed and will guarantee that your hard work delivers the returns you’re after.

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