Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge.

This is where ChatGPT can help. Trained by OpenAI, ChatGPT generates human-like text and can be used to create compelling email marketing copy.

In this article, we will discuss the benefits of using ChatGPT in email marketing and provide prompt examples for six crucial components of email creation: email subject line, body copy, A/B testing, call-to-action, list segmentation, and email purpose.

Putting ChatGPT to Work: Email Marketing Prompt Examples

As you know, the anatomy of an effective email contains various components. These components ultimately determine the effectiveness of your campaigns and can make the difference between an email that goes unopened and one that converts.

Let’s examine six components of your email marketing and how ChatGPT can elevate these components.

1. Email Subject Line

Your email subject line is the first thing people see before they decide whether or not to open your email. Some would argue it’s the most important aspect of your email marketing for that reason.

Here are five different prompts you can use that will make your email subject lines encourage more email opens.

• Personalisation prompt: Use ChatGPT to generate personalised subject lines that include the recipient’s name or location. Example prompt: “What are some subject lines that include the recipient’s name or location?”
• Urgency prompt: Use ChatGPT to generate subject lines that create a sense of urgency, such as limited-time offers or deadlines. Example prompt: “What are some subject lines that create a sense of urgency?”
• Curiosity prompt: Use ChatGPT to generate subject lines that pique the recipient’s curiosity and encourage them to open the email. Example prompt: “What are some subject lines that create curiosity and intrigue?”
• Benefit prompt: Use ChatGPT to generate subject lines that highlight the benefits of opening the email. Example prompt: “What are some subject lines that highlight the benefits of opening the email?”
• Social proof prompt: Use ChatGPT to generate subject lines that include social proof, such as customer reviews or endorsements. Example prompt: “What are some subject lines that include social proof?”

2. Body Copy

The body of your email is where all the juicy details are. It’s where your email recipient can find the reason for your email and the value of opening the email. Check out these five prompt ideas that will help you create great email body copy:

• Personalisation prompt: Use ChatGPT to generate a personalised body copy that addresses the recipient by name and includes details that are specific to their interests or needs. Example prompt: “What are some ways to personalise email body copy?”
• Storytelling prompt: Use ChatGPT to generate storytelling copy that engages the recipient and creates an emotional connection. Example prompt: “What are some storytelling techniques that can be used in email body copy?”
• Benefit prompt: Use ChatGPT to generate copy that highlights the benefits of the product or service being promoted. Example prompt: “What are some benefits to highlight in the email body copy?”
• Social proof prompt: Use ChatGPT to generate copy that includes social proof, such as customer reviews or endorsements. Example prompt: “What are some ways to include social proof in email body copy?”
• Call-to-action prompt: Use ChatGPT to generate copy that encourages the recipient to take action, such as making a purchase or signing up for an email newsletter. Example prompt: “What are some effective call-to-action phrases for email body copy?”

3. A/B Testing

Not all email recipients respond to the same kind of approach. And certain copy or language works better than others when attempting to inspire action. That’s why A/B testing is critical for email marketing, as it allows you to test various methods and approaches to see which yields a better result. Here are some ways you can use ChatGPT to generate ideas for the A/B test:

• Subject line prompt: Use ChatGPT to generate two subject lines for A/B testing that have different tones or formats. Example prompt: “What are two subject lines for A/B testing that have different tones or formats?”
• Body copy prompt: Use ChatGPT to generate two versions of email body copy for A/B testing that have different messaging or tones. Example prompt: “What are two versions of email body copy for A/B testing that have different messaging or tones?”
• Call-to-action prompt: Use ChatGPT to generate two different calls to action for A/B testing that have different wording or placement. Example prompt: “What are two different calls to action for A/B testing that have different wording or placement?”

4. Call-to-Action

There is (or should be) at least one purpose to every email that you send. That purpose is the call to action. Your call-to-action could clearly state the action you want your email recipient to take, and it’s important that it does its job well. With ChatGPT, you can ensure you’re creating the best CTA possible with the following ideas:

• Personalisation prompt: Use ChatGPT to generate personalised call-to-action phrases that address the recipient by name and make them feel valued. Example prompt: “What are some personalised call-to-action phrases that can be used?”
• Urgency prompt: Use ChatGPT to generate call-to-action phrases that create a sense of urgency, such as “Limited Time Offer” or “Act Now.” Example prompt: “What are some call-to-action phrases that create a sense of urgency?”
• Benefit prompt: Use ChatGPT to generate call-to-action phrases that highlight the benefits of taking action, such as “Get Started Today” or “Join Now for Exclusive Benefits.” Example prompt: “What are some call-to-action phrases that highlight the benefits of taking action?”
• Action-oriented prompt: Use ChatGPT to generate call-to-action phrases that are action-oriented and encourage the recipient to take immediate action. Example prompt: “What are some action-oriented call-to-action phrases?”
• Placement prompt: Use ChatGPT to generate call-to-action phrases that are strategically placed within the email, such as at the beginning or end of the email. Example prompt: “What are some effective placements for call-to-action phrases?”

5. List Segmentation

Segmenting your email list into different categories based on certain criteria will help you send the right message to the right people. If you need some help thinking of specific segments to create, ask ChatGPT for help:

• Demographic prompt: Use ChatGPT to generate demographic criteria for segmenting email lists, such as age, gender, or location. Example prompt: “What are some demographic criteria for segmenting email lists?”
• Behavioural prompt: Use ChatGPT to generate behavioural criteria for segmenting email lists, such as past purchases or website behaviour. Example prompt: “What are some behavioural criteria for segmenting email lists?”
• Psychographic prompt: Use ChatGPT to generate psychographic criteria for segmenting email lists, such as interests or values. Example prompt: “What are some psychographic criteria for segmenting email lists?”
• Frequency prompt: Use ChatGPT to generate frequency criteria for segmenting email lists, such as how often the recipient opens or clicks on emails. Example prompt: “What are some frequency criteria for segmenting email lists?”
• Engagement prompt: Use ChatGPT to generate engagement criteria for segmenting email lists, such as how often the recipient engages with emails or interacts with the brand on social media. Example prompt: “What are some engagement criteria for segmenting email lists?”

6. Email Purpose

There are various types of emails you should be sending, and your messaging should match the email. Based on the type of email you’re creating, you can use ChatGPT to craft a fresh copy for you:

• Welcome prompt: Use ChatGPT to generate copy for welcome emails that introduce the brand and set expectations for future emails. Example prompt: “What are some key elements to include in a welcome email?”
• Newsletter prompt: Use ChatGPT to generate copy for newsletter emails that provide updates and valuable information to subscribers. Example prompt: “What are some topics that can be covered in a newsletter email?”
• Promotion prompt: Use ChatGPT to generate copy for promotional emails that promote a product or service and encourage recipients to make a purchase. Example prompt: “What are some effective promotional email strategies?”
• Abandoned cart prompt: Use ChatGPT to generate copies for abandoned cart emails that remind recipients of items they left in their cart and encourage them to complete the purchase. Example prompt: “What are some effective abandoned cart email strategies?”
• Engagement prompt: Use ChatGPT to generate copy for re-engagement emails that attempt to re-engage inactive subscribers and encourage them to become active again. Example prompt: “What are some effective re-engagement email strategies?”

ChatGPT can be a very useful tool for you and your business when used effectively. If you have further questions or queries in relation to this or for more assistance with enhancing your small businesses’ marketing tactics in general, visit our services page or book a free 30-minute discovery call. Click here to book your call!