Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses.
That’s why every eCommerce business must have a solid email marketing strategy. But what’s one of the most important aspects of email marketing?
Crafting the best email subject lines.
Your email subject line determines whether recipients will open the emails you send them.
Here are five tips to keep in mind:
21% of email recipients open emails with subject lines that have six to ten words, but just 14% open them if subject lines have 11 to 15 words.
18.30% of email recipients open emails with subject lines that include their name (while 15.70% open them if the subject line doesn’t include their name).
Testing your subject lines ahead of time with A/B testing and subject line tester tools is crucial for knowing whether they’ll be successful.
Subject line tester tools will flag any word in your subject that doesn’t serve a purpose or would throw a recipient off.
Your subject lines should always serve a direct purpose and vary depending on the intent of each email. For example, fundraising outreach emails will have different subject lines than sales emails.
Since most people open emails on mobile devices, optimising your subject lines for mobile is essential. You’ll also need to make sure your mobile forms, digital signatures, and other clickable elements work properly before sending them off.
Sparking curiosity entices email recipients to stop what they’re doing and genuinely wonder what your email is about.
The urge to satisfy their curiosity is enough inspiration to open your email.
Take this example from makeup company Tarte, which reads: The perfect foundation for summer.
Anybody who wears makeup knows that it’s tricky to find a foundation that won’t melt all over your face during the summer. This subject line is enough to spark the question: “I wonder what kind of foundation that could be.”
Examples of subject lines that generate curiosity include:
Offering discounts and deals is a great way to encourage your email recipients to try a product or service.
The key is offering them a discount or deal you know they’ll love. To understand your audience’s preferences and desires, you’ll need to conduct audience research. Then, tailor your subject lines to meet their preferences.
Examples of subject lines that offer discounts and deals include:
Creating a sense of urgency is a great tactic that will inspire your readers to act right away. Why? Because they don’t want to miss out on whatever you’re offering — especially if you’ve done the research and know what they’d like.
When creating a subject line with the intent to generate urgency, make sure to always include the following:
Examples of subject lines that generate urgency include:
In addition to creating a sense of urgency through the subject line, enhance your efforts by using the power of SMS campaigns and sending SMS alerts to encourage customers to take quick action.
Fear of missing out is a psychological principle that means exactly what you’d think: it makes someone afraid that they’re missing out on something.
You can use FOMO in your subject lines by adding an element of urgency and limited availability.
Here are some examples of words and phrases you can include:
Examples of subject lines that generate FOMO include:
Have you ever read a funny subject line without opening the email it was for? Chances are, your answer is no. When you make recipients smile, you’re bound to get higher email open rates.
When creating funny headlines, try this:
Examples of funny subject lines include:
Crafting the right subject lines is vital to persuading your leads and customers to open your marketing emails.
Remember, when in doubt, keep to 6 to 10 characters, make it personal, and make sure every email has a purpose. Use humour, FOMO, urgency, discounts, and curiosity to spark interest and increase your email open rates.
For more in-depth information and/or assistance with email marketing for your business, visit our services page or book a free 30-minute discovery call. Click here to book your call!