Your ad copy is crucial when it comes to successful AdWords campaigns. You need to write a brilliant ad if you want to boost traffic and show up at the top of the search results.

Writing effective text ads doesn’t need to be difficult. If your truly concerned about boosting traffic and popping up at the top of search results, then check out our tips below.

1. Observe and learn from your competitors

Brilliant ads take time and a lot of effort. For it to be effective, you must track and analyze what works and what doesn’t. The best way to make the best ads is to check out your competitors PPC campaigns.

It is likely that your competitors have carried out plenty of research and spent a lot of money trying to uncover the best keywords for their campaigns. So, pick the keywords that you plan to use and see you’re your competitors and focusing on. It will give you an idea of the most effective keywords for you.

2. Use numbers and symbols

One tip you may not have thought of is incorporating numbers and symbols into your ads. These really help your ads stand out from the competition and more effectively catch the eye than a simple block of text.

For example, an ad which contains something along the lines of “Save up to 50% when you buy today,” is going to draw in a lot more visitors than “great prices guaranteed.”

3. Focus on just one feature

It’s common for businesses to try to advertise all of the key features of a product or service in an ad. After all, the more benefits you list, the more chance customers are going to click on the ad right? Wrong!

There isn’t enough space to effectively market all of the benefits of a product in Google AdWords. Instead, focus on the main feature your target audience is likely to be interested in. You could always run several ads, each focusing on different features and figure out which works best for attracting visitors.

Writing brilliant text ads takes time and effort. The above tips can save you a lot of hard work and help you to get the most out of your PPC campaigns.  If you would like to know more about creating great results for your company using Google AdWords then get in touch today. Check out our website or book a FREE strategy session.

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