Blogging, which is a core component of a solid content marketing strategy and is to the success of your marketing. If you neglect this aspect of your digital marketing then some of the negative effects will be that Without it, Google will stop crawling your site; your rankings will begin to slip; your social media accounts will have a big gap; and you’ll have fewer pages on which to place calls-to-action and collect new leads.
So that should give you a small insight into the importance of regularly blogging and the disasters that might befall you should you neglect this task! So give the huge upside of taking action and the terrible downside of neglecting your blogging why is it that most marketers and website owners that I know avoid this task and forever put it on the long finger?
Maybe because, unless you’re one of the few people who actually loves to write, blogging for your website to a royal pain in the you know what. You have to come up with ideas, you then have to brainstorm the right words and story line, then string them together into sentences, and on and on, not most peoples cup of tea, am I right?
The time for excuses is over. After you read this post, there is absolutely no reason you can’t blog regularly , and do it reasonably quickly. Below you will find a blogging template that will make the task of blogging that little bit more tolerable. And since you’re an expert in your given industry, this should help you to churn out excellent blog posts to ensure more success with your content marketing efforts.
A comprehensive, high-quality blog post doesn’t have to be long. In fact, shorter is often sweeter for your readers who have limited time to devote to reading the massive amounts of content on the web. But well-written blog posts should include three sections, which you may be familiar with if you close your eyes and think back to primary school lessons: the introduction, the body, and the conclusion. Here’s what’s included in each.
The introduction sets the stage for the problem you’re about to solve. You’re not providing specific solutions in this section of your post, you’re simply explaining why the problem you’re about to solve is, a problem. It’s good to refer to your “Ideal Client Avatar” information here so that you are clear on what their pain points are and what problems they are trying to solve. Haven’t defined your ideal client avatar yet? No problem, check out my “Define Your Target Market Success Sheet” by clicking here.
So where were we, yes, this introduction section is where you’re relate to your readers issues and challenges. You get them thinking, “you know what this person understands where I’m coming from”. The intro section is also where you prove why the blog post you’re writing is actually worth writing (and reading). Using the framework below, by filling in the blanks you can a simple craft and introduction section for your chosen topic.
//////////////////////// THE INTRODUCTION SECTION /////////////////////////////////
Have you ever tried to ___________? If so, you’ll know that it’s difficult because ___________________________. So what do you do? Many people have found success by using ___________________. But there are a few things you should know before you buy and implement a ___________ to ensure ____________. This post will tell you what you need to know to make sure you select a ____________________ that will let you successfully ________________.
An introduction like that could apply to any problem, product, or (with a few language tweaks, like removing the word “implement”) service that you might discuss on your blog — whether it’s your specific solution or another company’s. ( Note: while your blog will sometimes promote your own product or service, it shouldn’t exist solely for that reason. First and foremost, the content on your blog should help your readers solve a common problem!)
But hopefully you can see how that structure can work to get a simple introduction in place for your post? It uses the following steps:
The body explains the solutions to the problem you set up in the introduction. Now that you’ve identified a problem for your reader, they’re ready to hear the solution to it! Your body can be written in paragraphs, with bullets, numbered lists, multiple headings, or a mix of all of these. You can make use of whichever format is easiest for you. But lets build on what we did in the last section and present a structure for you to use for the body section. It can be good to use a mix of paragraphs and bullet points for the body. Take a look at the example fill in the blanks structure below:
/////////////////////////// THE BODY SECTION //////////////////////////////////////////////////
If you’re looking for a _____________, the best method to ensure you end up with something that lets you _________________ is by looking for these things:
While not necessary, some great bonus features of a great _____________ are __________, ____________, and _______________.
Of course, you can add on to that bulleted list to make it as long as you want, but if you maintain that structure, you’re golden. Why? Because each bullet explains what your product (or, again, service with very minor language tweaks) should have to help the reader meet the goals outlined in your introduction. Then, it reiterates why that’s important.
The conclusion wraps up your post with a brief statement that’s reflective of the problem your post solved. You can also use the conclusion to prompt your readers to engage in further conversation in the comments. The conclusion should be kept short, however, to ensure readers don’t abandon your blog post before realizing there’s a call-to-action to convert on! Here’s what a blog post’s conclusion might look like:
///////////////////////// THE CONCLUSION SECTION /////////////////////////////////////////
Now that you know ________________, you’re ready to __________________ without worrying _______________.
You can keep it short and simple and just reflect on the solution you just presented. So lets take a look at an example with all of the blanks filled in.
Below is an example of using the above blueprint and filling in the blanks. The example article is about social media monitoring tools. Of course for your post you’ll pick a topic that you know about.
It can be quick to put together an article when you use the blueprint outlined above and couple that with a topic you are familiar with. So hopefully this blueprint will be useful to you to get you writing about your own area of expertise.
Make sure when using the blueprint tool you change it up for each article you write because if the format of all of your articles are too similar then Google may view it as duplicate content and it will not get the visibility you want to help bring visitors to your website.
It is just to serve as a structure for you make it easier for you to put content together for your blog. So swap in synonyms for words and phrases you see in the template, you probably will have a different way of saying something similar and will read more like you , in your voice.
Another thing to draw your attention to which I briefly mentioned above is providing some type of call to action for the reader. You can end by encouraging them to call or e-mail you, book an appointment, download a resource or any number of other types of calls to action that fit with your particular business model.
When your crafting a blog post it can be helpful from a traffic getting and search engine optimisation (SEO) perspective to consider what are the keyword you want to be found for and look to include them in your content. Along with including some links to other pages on your website. This all helps with your SEO and getting your content ranked well by Google.
I really do hope that the savvy blogging blueprint will help you to churn out that content your business needs to drive more traffic and generate more leads and sales. Why not take a look at the other free resources you can find on the website. Or if you would like some help with your content marketing strategy and implementation, why not book a complementary 30 minute discovery call and find out how I might be able to help. Click here to book your call now!